A charity event is planned to raise awareness for a specific cause and to raise money. Just like you, other people also are very generous and want to give charity and make a difference in the lives of those in need. However, there is quite a lot that goes into planning a charity event. Have a look at some of the tips below that will take your desire to make a difference from a dream to an actual impact.
Set a budget
As a nonprofit organization, you are definitely going to have to rely on sponsorship, donations, and money from ticket sales to cover the costs of the event. Therefore, it will be sensible to set a reasonable budget and stick to it. While you want to amaze your guests, you also do not want your costs to be so high that it defeats the purpose of the event, which is raising money for charity.
Here are some brilliant budgeting tips to help you:
Opt for a single-plate meal as opposed to a buffet, or simply stick to light refreshments
Entertainment: instead of hiring a professional entertainer, look for one willing to volunteer for the event.
Promotional Items: limit swag to small items, such as pens, coasters, and key-chains, that can be produced in big quantities and at a low cost.
Select a theme
You can make the event very interesting and attractive by simply selecting a fun theme for it. This is important as normally, people think that charity events are to raise awareness of a dire cause and is meant to be a somber affair. However, various charity drives like the ALS Ice Bucket Challenge, Red Nose Day, and Jeans for Genes have shown that you can have some silly fun and still raise millions for charity.
Here are brilliant theme ideas for you:
Casino night: set up various card game tables where guests can test their luck. This helps to bring in additional money. Guests can also voluntarily donate the money that they win.
Carnival night: this is a good theme if guests are bringing children along. Guests can purchase tokens to be used at carnival game booths. Again, money raised from the token sales helps to collect additional funds.
Auctions: Items that you can choose to auction away include handmade paintings, crafts, and items that are donated by the companies that are willing to help for your event.
Choose a suitable venue
You have to carefully check your budget for this one. Of course, you want an impressive venue, but remember that the venue is usually the only biggest cost of the event. You can follow these tips when choosing a venue during charity event planning:
Choose a venue that goes well with your theme. If it’s a moonlight garden theme, for example, then there should be outdoor access.
Look for enough space to accommodate the expected number of guests as well as any additional equipment needed.
Consider a venue that is routinely used for impactful charity events. In this way, you can use the venue when you promote the event.
Promote the event on social media
Social media is the best tool to promote your charity event as it also keeps advertising costs low. Furthermore, in the weeks leading up to the event, create an event hashtag and use it in all of your posts and encourage attendees to do the same. In addition, posts can include updates, encourage donations, or provide statistical facts about your cause. It can also include inspirational stories of how people’s lives were positively impacted due to charity groups like your own.
During charity event planning, you can also link to the cause-related illustrated photos and videos in order to highlight the importance of the cause. Social media is also a platform for raising funds before the event.
Continue to Promote After the Event
Your cause is an ongoing one, which is why awareness and contributions should continue well after the event. Continue to use the event hashtag for a few more days and also encourage people to continue to donate, all while keeping your followers updated on the total contribution amount and how the funds will be dispersed.
Moreover, in the weeks after, share pictures or posts related to post-event activity. For instance, this can be a picture of you presenting a check to that children’s hospital you were raising funds for.
People are donating because they care about the cause, so remind them of the difference that they are making in people’s lives.
People like you and your nonprofit organization truly make a difference. By following these charity event planning tips, you will be able to maximize the positive impact of your noble cause. So, best of luck to you in helping your society as much as you can. Please let me know how and when I can make my contribution!
Please do not forget to share your experiences and comments below!